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Storify… just a tad bit late.

10 Dec

So Storify is a great tool. My original story was something I was really proud of. It was all about November 11, 2011 and how people were reacting to it. I tried to send you the Google Chrome saved page because I really wanted you to see it. Alas, I couldn’t get it to work. Then I had to try and find all of the material again and it just wouldn’t let me search that far back.

I did however think of a new topic: Graduation. I pulled bits from across the web to see how people were reacting to graduating from college. I know that personally, I don’t want to graduate in the slightest. I now have one semester left. Ughhhh it is so terrifying.

I chose to focus on what the December graduates were feeling. Check out my story over yonder.



27 Oct


The choice I made was to make the apology seem informal and natural. While I didn’t explicitly say the words “I’m sorry”, I was more focused on letting the viewers know that they are in fact appreciated. Again, I attempted to keep the tone more light; I even tried to make a joke (oh boy :)).  The topic I completely avoided was all of the recent controversy surrounding Netflix. I didn’t even attempt to explain what happened at all, really. My main goal was to get the message across that Netflix is back to normal and that the reason we did it was to appease our valued customers. I wanted the video response to be almost completely opposite from what the real response was. I wanted to be funny, informal, as non-creepy as I can possibly be and not too long.

I would totally re-do this if I had time and money. To be honest, I wouldn’t have done a video response at all unless I had thorough preparations.

Palm-to-face moment. For sure.

27 Oct

This is the ultimate in no-nos. Klout, itself a social media website, is getting some major backlash for its recent changes to the website.

Klout is a website designed to analyze a social media users influence within their own brand upon the social media realm as a whole. Recently, there has been a change in algorithm (or whatever the heck it is they use, because transparency issues are no new concept to Klout) and it has resulted in fairly significant declines in Klout scores. Many social media savvy people monitor Klout on a regular basis to keep in touch with their own personal brand and how effective they are being in their efforts.

Considering how seriously users of Klout’s website are about social media, it should come as no surprise to anyone that this backlash is WIDE spread. Taking to Twitter, Facebook, Digg and any other avenue you can possibly dream of to complete flip out on Klout has been commonplace in the past few days. Upon reading about the issue, there were some interesting comments made from influencers:

“I have all metrics going up: Blog traffic is up, retweets are up, Facebook engagement is up, Followers up — Yet my score dropped 19 points today.” — PamMktgNut.

“I can handle a score change, but you should then also update the history statistics as anyone viewing my graphs will see a massive plummet with no explanation why it’s gone down hill so fast. If I was searching for a job in Social Media right now I’d be concerned.” — Richard Mackney.

“Klout scores are now used for job searches, employment mandates and a number of similar functions. The change impacts the job viability and even the ability for people to apply for certain jobs which have minimum Klout scores based on the prior metrics. Similarly, you have retroactively altered the history of our Klout scores as if they had always been this way, which has created a number of financial and employment hardships already this morning.

“I have clients who used Klout as a metric of their social media advertising success, and you have now made all of those willing to try this look like fools in front of their Boards when they reported the Klout scores along with PeerIndex, Twitter Grader and other related metrics this morning.” — Kalani Kirk Hausman

I think the most shocking part about the changes and what I have learned researching this issue is how much stake your Klout score has in modern-day job hunting. Who knew? I certainly didn’t! I wasn’t even aware of this website until I took this class!

Considering this is a social media site, my best advice to them prior to making these changes would have simple: let it be well-known this is going to take effect soon. Or even better yet, when exactly the changes were happening, why the changes were happening and how they changes were going to affect the user. Using their own website and social media outlets to bring their constituents very up to speed should have been a no-brainer but… didn’t seem to be. People are shocked and outraged and have no qualms about letting the world know.

In the sense of damage control, attempting to have conversations with their biggest complainers is going to be key. They need to listen and they need to respond to individual claims. It doesn’t matter if it is time-consuming (though I am not saying each and every one needs to be addressed-get a trusted adviser to pick and choose the most important to answer), conversation needs to happen and it needs to happen now. Show Klout users you are listening and are adaptable.

Another step that needs to be taken is to straight up let users know how things work and why they work the way they do. As of yesterday, Klout was still mum, and it just made people even more red in the face.

After engaging with consumers and becoming more transparent, make a promise to remain transparent. Make the promise to do it consistently and with fair warning. Don’t do it via creepy video response. Use your social media.

The best advice I have? Stick with your promises after they are made. Easier said than done of course, but ideal.


Scavenger hunts aren’t just for the kiddies anymore!

20 Oct

I was thinking a great brand to use the SCVNGR app would really benefit a museum. If the results are easily shared on social media, it would encourage users to share and promote their success in the scavenger hunt with their social network. Exposure on participant’s individual social media sites will ideally lead to a wide range of people becoming aware of the museum as a whole, what sort of exhibits and other attractions are offered at the museum. Incentives available throughout the task would be beneficial as well.

As a case study I’ll use The Henry Ford. (Museum and Greenfield Village)

For starters, several different scavenger hunts could be created to have a holiday theme. The Henry Ford puts on events for each holiday season: Halloween, Holiday Nights, as well as several unique events all summer long.

Here are some potential general challenges:

-Find the seat Rosa Parks refused to get out of in her bus and take a picture in it.
-Count the original Thomas Edison light bulbs in the Sarah Jordan Boarding House.
-FInd out the seasonal dish at the Eagle Tavern.
-How many “Dymaxion Houses” exist?
-What is the name of a movie playing in the nickelodeon?
-Which U.S. president practiced law in a courthouse in Greenfield Village?
Example of a themed scavenger hunt challenge:
-Take a picture with each of the Santa’s from around the world
-Take a video of you learning the Texas Two Step during Ragtime Street Fair

Types of incentives would could include discounts at the IMAX concession stand, free Model T cookie, half off admission on your next visit or some other incentive of that nature if all tasks are completed.

Live Tweeting

15 Sep

In our class last week, it was dare I say, fun to live tweet Obama’s speech as a class. I am not one to actively use my Twitter account, so it forced me to gain more experience (which is a good thing, not to worry!)

It was incredibly difficult however to both try and tweet a sufficient amount will listening and comprehending what Obama was explaining about his Act to Congress.  I hold a strong interest in politics and I really wanted to just process what the president was advocating internally and not have to try and post something witty about it for my followers to see. I do think it was a great exercise for me because as a PR major, I could certainly end up in a job doing exactly that (if not witty, then at least professional sounding).

The one thing I wasn’t a fan of was the political skew the tweets inevitably started taking on. I tried my best to keep my political views out of my tweets but I’m sure some of them were transparent. On the other hand, some of our classmates were saying things that I found downright offensive. Other classmates even felt the need to debate back and forth, which I think is healthy social media etiquette, if it is done in the right way. It did make me uncomfortable. I try to be as professional as possible, even if it is my personal account. I guess it all depends. Maybe it is something we could touch on in class one day-the line between good and bad (though I’m sure it is varied).

All in all, I loved being able to learn, be active and incorporate things I’m interested in all the while being in a classroom. I’m starting to get the hang of the iPad too. Which the jury is still out on if that is a good or a bad thing.